Wainhouse Research

Local CSP Market Opportunities

Addressable market study by major geography

Throughout the first half 2010 Wainhouse Research (WR) is conducting an independent assessment of the addressable market for conferencing services in 20 local markets through three separate studies of Europe, Asia Pacific, and North America. The objective of these studies is to size the local country opportunity for audio, web, and video conferencing services and to provide current market penetration rates. In this study the addressable market potential is compared to the forecast market probability for 2010. WR believes the addressable market potential changes year-to-year based on employed population, employment in positions relevant to use conferencing services, and local sentiment to using real-time communications. Data from this study series is invaluable to CSPs and other service providers in determining where to best focus resources for the greatest opportunity.